eSeed & Small Business Startup resources


Handout Details | APL Online Resources | Gov't Web Resources | Local Publications

Books in InfoSoup Library Catalog

Small Business -- Law and Legislation 346.065

New business enterprises 658s

Entrepreneurship 650.1 & 658s

Handout Details: Books
A.1. (SIC) Standard industrial classification manual R. 338 Uni v.87 SIC industry code

A US government system for classifying industries by a four-digit code. Established in 1937, it is being supplanted by the six-digit North American Industry Classification System, which was released in 1997; however certain government departments and agencies, such as the U.S. Securities and Exchange Commission (SEC), still use the SIC codes.

An industry consists of a group of establishments primarily engaged in producing or handling the same product or group of products or in rendering the same services. Each industry is given a four digit number to identify it.

www.osha.gov/pls/imis/sicsearch.html
OR
www.census.gov/epcd/www/sic.html

A.2. (NAIC) North American industry classification system, United States R.338 Nor 2007 NAICS industry code

Used by business and government to classify business establishments according to type of economic activity (process of production) in Canada, Mexico and the United States.

www.naics.com/search.htm
OR
www.census.gov/eos/www/naics/

NAICs and SIC Correspondance Tables: www.census.gov/epcd/www/naicstab.htm

B. RMA Annual Statement Studies R.338.7 RMA 2008/09 RMA Annual Statement Studies

financial ratios

trends

benchmarks

Key financial ratios and benchmarks for industries plus historical data for following the trends in an industry. Historical trends back to 1998 for some industries. Arranged by industry and SIC or NAICS data is found by SIC Code
– market share data on companies, products and services
– gives an idea of trends in an industry
C. Community sourcebook of ZIP code demographics R.339.2 Com 2008 Community Sourcebook of ZIP code demographics

market evaluation

site evaluation

Customer and market intelligence solutions to help businesses, government agencies, and nonprofits with customer profiling, site evaluation and selection, market evaluation and planning, etc.
D. Market Share Reporter R.380.1 Mar 2008 v.1 & 2 Market Share Reporter

market share

trends

data is found by SIC Code
– market share data on companies, products and services
– gives an idea of trends in an industry and contains historical trends
E. Statistical Abstract of the United States R.317.3 Sta 2008 Statistical Abstracts of the United States

demographics

Summary of statistics on the social, political and economic organization of the United States.

2012 is the last edition printed by the United States Printing Office.
F. Wisconsin Business Directory R.330.9775 Wis WI Business Directory suppliers A sales and marketing tool. Good for sales prospecting, direct mail campaigns, market research and supplier searches.
G.1. Wisconsin Business Service Directory RR.338.4 Wis 2009 WI Business Service Directory

business demographics

competitors

Provides access to business demographics, potential sales leads and helps identify competitors in specific markets.
G.2. Wisconsin Manufacturers Directory RR.670 Wis 2009 WI Manufacturers Directory

business demographics

competitors

Provides access to business demographics, potential sales leads and helps identify competitors in specific markets.
H. Appleton City Directory RR.917.7539 Fox 2009 Polk City Directory phone #s

addresses
Marketing resource, identify customers, contains demographic information. Search by Name, Phone#, or Address.
I. Editor & Publisher Market Guide R.070 Edi 2009 Editor & Publisher Market Guide economic projections Economic and demographic projections, quality of life data, census information.
J. Encyclopedia of Associations R.060 Enc 2009 pt.1, 2 & 3 Encyclopedia of Associations find professional associations Guide to more than 22,000 National and International Organizations. Includes information such as address, phone number, publications, number of members and much more.
K. Standard Periodical Directory RR.051 Sta 2007 Standard Periodical Directory find trade journals Listing of magazines and trade journals by subject.

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APL Online Resources
Resource / Category Found in Description
full-text articles

EBSCO

You'll need your library card number to access from home.

Thousands of full text magazine and newspapers available from home or office desktops (esp. Business Source Premiere and Academic Search Premiere).

Newspaper Source Plus

EBSCO

You'll need your library card number to access from home.

Includes 1,520 full-text newspapers, providing more than 28 million full-text articles. In addition, the database features more than 601,300 television and radio news transcripts, videos & podcasts.

ReferenceUSA ReferenceUSA

You'll need your library card number to access from home.

Contains information on 24 million US Businesses and 4 million New Businesses. Use Custom Search to find businesses by SIC, sales volume, number of employees, etc. in a geographic area. You can also build a Custom Search in the US Standard White Pages (listing 89 million residents) or US Consumers/Lifestyles (262 million consumers).

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Gov't Web Resources

State of WI "Build Your Business" online guide - designed to make it easy for you to obtain the information you need to seriously plan and prepare for the start or expansion of your business.


Annual Survey of Manufactures (ASM) - provides sample estimates of statistics for all manufacturing establishments with one or more paid employee. Provides statistics on employment, payroll, supplemental labor costs, cost of materials consumed, operating expenses, value of shipments, value added by manufacturing, detailed capital expenditures, fuels and electric energy used, and inventories.

Business Expenses Survey - is conducted once every 5 years in conjunction with the economic census, and compiles national-level data on detailed operating expenses by kind of business, such as labor costs, depreciation, rent, utilities, and purchased services.

Census - Community Survey and Economic Census. Statistical Abstracts is also here.

Data by Sector

  • Economy-Wide - The sources of statistics listed below cover all parts of the business economy with, in most cases, the following exceptions: NAICS 111-112, agricultural production; NAICS 482, rail transportation; NAICS 491, postal service; and NAICS 814, private households. Coverage of NAICS 525, funds, trusts, and other financial vehicles, varies from program to program. In general, governmental activities, such as public schools, are excluded, although certain governmental activities are consistently included, such as hospitals.
  • Construction - The construction sector comprises establishments primarily engaged in the construction of buildings or engineering projects (e.g., highways and utility systems). Establishments primarily engaged in the preparation of sites for new construction and establishments primarily engaged in subdividing land for sale as building sites also are included in this sector.
  • Governments - Government Employment & Payroll; Government Finance Statistics; Federal Spending; Tax Statistics; Lists & Structure of Governments; and Special Topics: the federal gov't also conducts surveys about special topics related to government activity for other federal agencies: Criminal Justice Statistics, Elementary – Secondary Education Statistics, and Library Statistics
  • International Trade - FOREIGN TRADE is the official source for U.S. export and import statistics and responsible for issuing regulations governing the reporting of all export shipments from the United States. If you're searching for import or export statistics, information on export regulations, commodity classifications, or a host of other trade related topics, this is the place to get the information you need.
  • Manufacturing - The Manufacturing sector comprises establishments engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products. The assembling of component parts of manufactured products is considered manufacturing, except in cases where the activity is appropriately classified in Sector 23, Construction. Establishments in the Manufacturing sector are often described as plants, factories, or mills and characteristically use power-driven machines and materials-handling equipment. However, establishments that transform materials or substances into new products by hand or in the worker's home and those engaged in selling to the general public products made on the same premises from which they are sold, such as bakeries, candy stores, and custom tailors, may also be included in this sector. Manufacturing establishments may process materials or may contract with other establishments to process their materials for them. Both types of establishments are included in manufacturing.
  • Retail Trade - The Retail Trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public.
  • Services - In this presentation, "Services" refers to a collection of 13 distinct NAICS sectors. They are treated together in the guide to data sources below since most of the data sources apply to all. (Sector 72, Accommodation and Food Services, is treated separately.) For definitions and other sector-specific information, see the links below:

  • Wholesale Trade - The Wholesale Trade sector comprises establishments engaged in wholesaling merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The merchandise described in this sector includes the outputs of agriculture, mining, manufacturing, and certain information industries, such as publishing. The wholesaling process is an intermediate step in the distribution of merchandise. Wholesalers are organized to sell or arrange the purchase or sale of (a) goods for resale (i.e., goods sold to other wholesalers or retailers), (b) capital or durable nonconsumer goods, and (c) raw and intermediate materials and supplies used in production.
  • Other Sectors - NAICS groups 5 sectors in the goods-producing part of the economy. Construction and manufacturing are treated separately because there are monthly and annual surveys that provide data specifically for them. The remaining three sectors are treated together in the guide to data sources below since most of the data sources apply to all three. For definitions and other sector-specific information, see the links below:


  • Special Topics:

  • Business Dynamics - Business Dynamics Statistics include measures of establishment openings and closings, firm startups, job creation and destruction by firm size, age, and industrial sector, and several other statistics on business dynamics. The BDS has some elements that are similar to the Bureau of Labor Statistics Business Employment Dynamics (BED) and the Census Bureau’s Statistics on U.S. Business (SUSB) programs. However, the BDS provides the first publicly available tabulations of job creation by firm size and age taking advantage of the unique aspects of the Longitudinal Business Database (LBD).
  • Business Expenses
  • Concentration Ratios
  • E-Commerce
  • Economic Studies
  • Historical Data - Economic censuses provide comparable data collected at fixed intervals and with consistent definitions across decades. Nonetheless, the reports from any one census typically include little historical data. The assembly of time series—such as the growth of retailing in a particular area or trends in a particular manufacturing industry—is left to the data user. In that process, the user needs to deal with comparability issues: industry comparability, changes in census scope, and geographic comparability.
  • North American Industry Classification System (NAICS)
  • North American Product Classification System (NAPCS) - In February 1999, the statistical agencies of Canada, Mexico, and the United States launched a joint multi-phase initiative to develop a comprehensive demand-oriented product classification, known as the North American Product Classification System (NAPCS). Work to date has focused on the products produced by service industries in 12 NAICS sectors 48-49 through 81. With that work nearing completion, this web page provides an overview of and progress report on the NAPCS initiative and presents the final versions of the product lists developed so far for the service industries included in those 12 sectors.
  • Small Business - The Census Bureau does not define small or large business, but provides statistics that allow users to define business categories in any of several ways: Employers and nonemployers, Employment size of firms, Employment size of establishments, Receipts size of firms. Independently, the Small Business Administration defines size standards for each NAICS industry [PDF] to determine which businesses are eligible for its programs.
  • Women/Minorities - Survey of Business Owner data are presented by: Gender, ethnicity, race, and veteran status; Geography (U.S., states, metropolitan areas, counties, and places); Industry (2- through 6-digit NAICS for selected geographies); Firm receipts size; Firm employment size.

Commodity Flow Survey - is conducted once every 5 years in conjunction with the economic census, and produces data on the movement of goods in the United States.

County Business Patterns - provides annual data on the same businesses with paid employees covered in most economic census reports, including establishments, employment, and payroll, but no measure of sales or output.

Current Industrial Report (CIR) - The Current Industrial Report (CIR) program has been providing monthly, quarterly, and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector.

Economic Census - The economic census provides a detailed portrait of the United States' economy once every five years, from the national to the local level. It covers most of the U.S. economy in its basic collection of establishment statistics. There also are several related programs, including statistics on minority and women-owned businesses. Read the User Guide for more information.

Economic Indicators - Housing starts, retail merchant sales, international durable goods orders...

Economic Indicators Archive - Available from April 1995 forward, this monthly compilation is prepared for the Joint Economic Committee by the Council of Economic Advisors and provides economic information on prices, wages, production, business activity, purchasing power, credit, money and Federal finance.

Manufacturers’ Shipments, Inventories, & Orders - provides broad-based, monthly statistical data on economic conditions in the domestic manufacturing sector. The survey measures current industrial activity and provides an indication of future business trends.

Manufacturing Sector - Establishments in the Manufacturing sector are often described as plants, factories, or mills and characteristically use power-driven machines and materials-handling equipment. However, establishments that transform materials or substances into new products by hand or in the worker's home and those engaged in selling to the general public products made on the same premises from which they are sold, such as bakeries, candy stores, and custom tailors, may also be included in this sector. Manufacturing establishments may process materials or may contract with other establishments to process their materials for them. Both types of establishments are included in manufacturing.

Measuring the Electronic Economy

Monthly and Annual Wholesale Trade - The Monthly Wholesale Trade Survey (MWTS) and the Annual Wholesale Trade Survey (AWTS) work together to produce the most comprehensive data available on wholesale economic activity in the United States.

Nonemployer Statistics - provides annual data on the businesses without paid employees that are excluded from most economic census reports.

North American Industry Classification System (NAICS) - the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Statistics of U.S. Businesses - provides annual data on business with paid employees classified by employment-size of the enterprise.

Survey of Business Owners - (formerly known as the surveys of minority- and women-owned business enterprises) is conducted once every 5 years in conjunction with the economic census, and obtains information about race, gender and other owner characteristics; business acquisition; and financing methods.

Vehicle Inventory and Use Survey - was conducted once every 5 years in conjunction with the economic census through 2002, and provides information about truck characteristics and uses.

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Local Publications

 The Business News  (WI.R.330.9775 Bus)

 

 Fox Cities Business  (Chamber of Commerce; WI.R.330.9775 Fox 2009)

 

 Marketplace  (Northeast Wisconsin; current in Appleton Periodicals, "Marketplace"; various years in WI.R.330.9775 Mar)

 

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