BOOKS for Small Business, etc.

Appleton City Directory


book

RR.917.7539 Fox

Marketing resource, identify customers, contains demographic information. Search by Name, Phone#, or Address.

Community Sourcebook of Zip Code Demographics


book

R.339.2 Com

Customer and market intelligence solutions to help businesses, government agencies, and nonprofits with customer profiling, site evaluation and selection, market evaluation and planning, etc.

Editor and Publisher Market Guide


book

R.070 Edi

Economic and demographic projections, quality of life data, census information.

Encyclopedia of Associations


book

R.060 Enc

Guide to more than 22,000 National and International Organizations. Includes information such as address, phone number, publications, number of members and much more.

Fox Cities Chamber Business


journal

WI.R.330.9775 Fox

Profiles local, northeast Wisconsin small businesses; provides topics of interest for small business owners; highlights local individuals impacting the business world.

InfoSoup: entrepreneurship


book

650.1 & 658's

Appleton Public Library's books on entrepreneurship are located on the second floor in the 650.1 and 658 general call number area.

InfoSoup: laws and legislation


book

346.065

Appleton Public Library's books on laws and legislation for business are located on the second floor in the 346.065 general call number area.

InfoSoup: new business enterprises


book

346.0652 & 658's

Appleton Public Library's books on new business enterprises are located on the second floor in the 346.0652 and 658 general call number areas.

Market Share Reporter


book

R.380.1 Mar

Data is found by SIC Code
– market share data on companies, products and services
- gives an idea of trends in an industry and contains historical trends

NAICS - North American Industry Classification


book, website

R.338 Nor, www.census.gov/eos/www/naics

Used by business and government to classify business establishments according to type of economic activity (process of production) in Canada, Mexico and the United States.

RMA Annual Statement Studies


book

R.338.7 RMA

Key financial ratios and benchmarks for industries, plus historical data for following the trends in an industry. Historical trends back to 1998 for some industries. Arranged by industry and SIC or NAICS; data is found by SIC Code
– market share data on companies, products and services
– gives an idea of trends in an industry

SIC - Standard Industrial Classification


book, website

R.338 Uni 1987, www.osha.gov/pls/imis/sicsearch.html

A US government system for classifying industries. An industry consists of a group of establishments primarily engaged in producing or handling the same product or group of products or in rendering the same services. Each industry is given a four digit number to identify it.

Established in 1937, SIC is being supplanted by the six-digit North American Industry Classification System (NAICS), which was released in 1997; however certain government departments and agencies, such as the U.S. Securities and Exchange Commission (SEC), still use the SIC codes.

Standard Periodical Directory


book

RR.051 Sta

Listing of magazines and trade journals by subject.

The Business News


journal

WI.R.330.9775 Bus

Serving Brown, Calumet, Door, Kewaunee, Manitowoc, Marinette, Oconto, Outagamie, Shawano & Winnebago counties. In every issue: Legal; Hal Becker; Healthcare; Manufacturing; People; Technology; Finance; Growth Strategies; The List (ex: largest area credit unions, ranked by total assets); Strategic Planning; For The Record (public records to help you identify new/expanding companies and new customers, and financial condition of vendors, customers, or competitors); Stock Trends; Real Estate; Opinion; Commentary.

Wisconsin Business Directory


book

RR.330.9775 Wis

A sales and marketing tool. Good for sales prospecting, direct mail campaigns, market research and supplier searches.

Wisconsin Business Manufacturers Directory


book

RR.670 Wis

Provides access to business demographics, potential sales leads and helps identify competitors in specific markets.

Wisconsin Business Service Directory


book

RR.338.4 Wis

Provides access to business demographics, potential sales leads and helps identify competitors in specific markets.