consumer profiles

Esri ZIP Code Lookup

Type in your ZIP Code to see demographic and lifestyle information about your neighborhood. Esri's Tapestry™ Lifestyle Segmentation classifies the US population into 67 market segments and provides comprehensive lifestyle details.

This is an online alternative to the print Community Sourcebook of Zip Code Demographics.

Format: 
website

Nielsen MyBestSegments

"Nielsen's lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies. MyBestSegments ZIP Code Look-up lets you view your neighborhood’s household segments within any ZIP Code."

Format: 
website

The Business News

Serving Brown, Calumet, Door, Kewaunee, Manitowoc, Marinette, Oconto, Outagamie, Shawano & Winnebago counties. In every issue: Legal; Hal Becker; Healthcare; Manufacturing; People; Technology; Finance; Growth Strategies; The List (ex: largest area credit unions, ranked by total assets); Strategic Planning; For The Record (public records to help you identify new/expanding companies and new customers, and financial condition of vendors, customers, or competitors); Stock Trends; Real Estate; Opinion; Commentary.

Format: 
journal

APL's eLibrary page

Appleton Public Library's list of electronic resources and database subscriptions. Limit by 'business' to list all databases with business information; together, they include articles and info on topics listed in the following Subjects section.

Format: 
website
database

Appleton City Directory

Marketing resource, identify customers, contains demographic information. Search by Name, Phone#, or Address.

Format: 
book

Community Sourcebook of Zip Code Demographics

Customer and market intelligence solutions to help businesses, government agencies, and nonprofits with customer profiling, site evaluation and selection, market evaluation and planning, etc.

Format: 
book
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