market research and evaluation

Esri ZIP Code Lookup

Type in your ZIP Code to see demographic and lifestyle information about your neighborhood. Esri's Tapestry™ Lifestyle Segmentation classifies the US population into 67 market segments and provides comprehensive lifestyle details.

This is an online alternative to the print Community Sourcebook of Zip Code Demographics.

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SCORE

"SCORE offers the nation's largest, network of free, expert business mentors.

"If you're just starting a business, SCORE mentors can provide the practical action plan, education and tools you need to open your doors and establish a customer base. Already own a business? Our volunteer mentors can help identify ways to increase profit, improve employee and customer satisfaction, and achieve work/ life balance."

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Nielsen MyBestSegments

"Nielsen's lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments", to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies. MyBestSegments ZIP Code Look-up lets you view your neighborhood’s household segments within any ZIP Code."

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WI Regional Economic Analysis Project

Examine and assess changing economic conditions and trends of counties or regions within Wisconsin.

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Census Business Builder: Small Business Edition

Key economic data helps you determine the feasibility of opening a certain kind of business in a given geographic location. Dynamically generated, downloadable, and printable business county- and city -level reports (including trend charts) can be easily incorporated into your business plan and research.

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Small Business Development Center Clearinghouse

Free Market Research reports. Their "mission is to support the business research and information needs of the nation’s network of 1,100+ Small Business Development Centers...and their small business clients."

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Wisconsin Business Directory

A sales and marketing tool. Good for sales prospecting, direct mail campaigns, market research and supplier searches.

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book
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