What is the "Cooling Off Law"?

"Wisconsin law which provides a "cooling-off" period allowing you three business days to think about and cancel a direct marketing sale if you wish. This applies to credit transactions and cash sales of $25 or more that occur away from the seller's regular place of business. The three-day cooling-off period doesn't cover real estate, auctions, items used for agricultural purposes or insurance-even if sold door to door. Your three-day right to cancel starts after the seller has provided you the proper written notice of your right to cancel." (WI Dept of Ag, Trade, & Consumer Protection; incorporated with Wisconsin's Direct Marketing Rule)

See Wisconsin State Statute 423.201-205 or the Wisconsin Department of Agriculture, Trade and Consumer Protection fact sheets 3 Day Right to Cancel and Return and Refund Policies.